Hans Rey - this guy doesn't really need any explanation, no foreword, no "who is Hans" drivel. At least - and hence the "actually" - for the older bikers among us. Because Hansjörg "No Way" Rey (* 4 June 1966 in Kenzingen/Baden) was there right from the start, the first extreme biker in the sport of mountain biking.
His riding techniques in BIKE in the early 1990s were and still are legendary and unforgotten. At the time, nobody would have guessed that such stunts, tricks and moves (nobody said "moves" back then) were even possible on a mountain bike. Hans probably wouldn't have known it himself, but Hans already had all the skills, albeit on a small trial bike.
Transferring them to mountain biking was easy for him as a multiple world champion. Trials was a niche sport at the time, but mountain biking exploded into the mainstream. At the beginning of the 1990s, the sports world was hot on the sudden wave of fun sports. Snowboarding, paragliding, bungee jumping, mountain biking, windsurfing - that was what young people wanted instead of dusty club sports.
And that was what the advertising industry craved. The more colourful, the shriller, the weirder, the better - and Hans was one of the very "colourful birds". Crazy: While athletes came and went over the years, sports stars flared up and died out again - Hans was always there in the sport of mountain biking.
Back then, 30 years ago, just like today. Hans Rey has just celebrated his 30th anniversary with his sponsor GT Bikes - an absolute rarity in the sports business. The reason for this: Hans kept reinventing himself. The extreme biker became an extreme adventurer: Hans sought out trails in all corners of the world. Hans became a flow ambassador. The Californian by choice realised early on that fun biking is best achieved on fun, flowing trails and took on consultancy work for bike parks and bike destinations.
And Hans wanted to give back and created charity missions such as Wheels4Life, where he donated thousands of bikes to the Third World. No wonder Hans was elected to the Mountain Bike Hall of Fame. At the age of 58, Hans is still as active as ever. Here are his top 5 answers to the most important questions.

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