The bicycle manufacturer Velotraum presents its newly remodelled shop at the company headquarters in Weil der Stadt and invites visitors to an open week to celebrate the occasion. From 2 to 6 September 2025, visitors can explore the newly designed shop and take a look behind the scenes of the company. The manufacturer, which is known for its customisable touring and trekking bikes, wants to offer an even better insight into its range and philosophy with the new opening. The remodelling measures are intended to help the shop shine in new splendour and offer customers an improved shopping experience. During the entire promotional week, interested parties can drop by and get advice without making an appointment in advance.
Daily programme and special offers
On every open day, the programme begins at 2 pm with the opportunity to take an exclusive look behind the scenes of the bicycle manufacturer. Visitors can gain an insight into the production processes and the company's philosophy. A short presentation will follow at 4pm and 5pm, during which Velotraum will introduce itself and explain the company's history and the special features of its bikes. These introductions offer the opportunity to find out more about the brand and ask questions directly to the team. Throughout the week, employees will be available for free consultations without having to make an appointment in advance. This allows interested parties to drop by spontaneously and find out more about what is on offer.
Velotraum has prepared special offers to mark the reopening. During the promotional week, reduced-price bikes will be on offer, which could be an attractive option for price-conscious buyers. One particular highlight is the special edition of the Pilger fatbike, which will be available in limited numbers. This special version of the popular model could be of particular interest to collectors and fat bike enthusiasts. The exact details of the price reductions and the special edition were not specified in the announcement, but should be available on site during the week of the event.
Community Rides at the end of the campaign week
The crowning glory of the open week will be two community rides on Saturday 6 September. These joint rides offer the opportunity to explore the surroundings of Weil der Stadt with like-minded people and to experience Velotraum bikes in their natural environment. For ambitious cyclists, the first tour starts at 8.30 a.m. at Marienplatz in Stuttgart. This longer route is designed for participants who want to cycle at a higher average speed. A refreshment stop is planned halfway along the route to recharge your batteries and exchange ideas with the other cyclists. The arrival at Velotraum in Weil der Stadt is planned for 1 p.m., where snacks will be waiting for the group.
Cyclists who prefer a shorter route have the option of finishing the tour individually in Herrenberg or Holzgerlingen and travelling home from there. This allows for flexible participation depending on personal fitness and available time. Those who prefer a more leisurely ride can take part in the second tour, which starts at 10.30 a.m. directly at Velotraum in Weil der Stadt. This route covers around 35 kilometres and mainly takes you along paved, car-free country lanes and cycle paths. This group should also arrive back at Velotraum around 1 p.m. to enjoy the snacks provided together with the participants of the longer tour.
Registration and further information
Registration for the community rides will take place via the Grouprides.cc platform. There, interested parties can register for one of the two tours and receive all the necessary information on the route, the level of difficulty and any requirements for participation. Further details about the tours and the entire open week will be communicated via various channels in the near future. Velotraum plans to publish additional information via its newsletter, Instagram channel and on the company's own blog. Interested parties should keep an eye on these channels so as not to miss any updates and to be able to register for the desired activities in good time.
The open week not only offers the opportunity to familiarise yourself with Velotraum bikes and take test rides, but also to talk to the team and learn more about the philosophy and manufacturing processes. For bike enthusiasts from the region, this could be a good opportunity to get to know the manufacturer better and take advantage of the special offers. The Community Rides at the end of the week round off the programme and make it possible to experience the bikes in their natural environment and exchange ideas with like-minded people.
Programme
Daily programme (2 - 6 September)
- 14:00: A look behind the scenes
- 16:00: Short "about us" presentation
- 17:00: Short "about us" presentation
- All day: Free test drives and consultations without an appointment
Community Rides (on 6 September)
- 08:30 am: Start of the longer tour at Marienplatz in Stuttgart
- 10:30 am: Start of the more leisurely tour at Velotraum in Weil der Stadt
- 13:00: Joint arrival of both groups at Velotraum with snacks
Barbara Merz-Weigandt
Editor-in-Chief
