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The question arises: What does it actually mean when a World Cup ace like Jackson Goldstone collaborates with his sponsor on a clothing line? Is it just marketing blah-blah, or does the superstar don a white coat, put on goggles and lecture the engineers on what makes him fast and comfortable? Spoiler: We don't know.
What we know: With the revised Flexair collection, Fox Racing is launching a clothing line that is strikingly strongly orientated towards racing - in other words, more tight than loose.
The idea behind the new Flexair is easy to explain: What works in a racing suit should also work in everyday life on the bike. The so-called SpeedSuit RS served as the blueprint - a two-piece suit that has been trialled in the World Cup and is used by riders such as Goldstone, Nina Hoffmann and Tahnée Seagrave.
The highlight: technologies and material ideas migrate from the racing one-piece suit into individual items suitable for everyday use. So instead of a complete suit, there are jerseys, trousers, shorts and gloves - for both men and women.
Fox Racing has opted for a clear separation of materials in the new collection: Power Dry fabric is used in the jerseys, while trousers and shorts are made from lightweight ripstop material. Sounds technical - but above all it means less weight, more freedom of movement and better ventilation.
The cut is also striking. The silhouette remains slim and close to the body, adapted to the typical riding position on the bike. In other words: nothing flutters, nothing disturbs - at least in theory.
One detail that may seem almost inconspicuous is actually quite a design feature: the bonded waistband. Instead of classic seams, it is designed to keep the trousers where they belong. Without slipping, without readjustment - a small feature with a big claim.
Despite its proximity to the World Cup, the Flexair collection is not aimed exclusively at professionals. It is aimed at trail riders as well as ambitious racers - in other words, anyone who likes to move fast and doesn't want to look like they've come straight out of the wind tunnel. The fact that marketing and racing go hand in hand is hardly surprising: limited designs and team kits, for example from the Orbea FMD Racing Team, are now just as much a part of this.

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