In 2025, Eurobike will take place earlier than usual. The 33rd Eurobike will open its doors in Frankfurt from Wednesday, 25 June to Sunday, 29 June 2025. The first three days will be trade visitor days, while 28 and 29 June will be the public weekend.
Eurobike 2025 as early as June
The date in June is earlier than last year, this time fittingly in the week before the Tour de France. Parallel to the Eurobike Festival on the last weekend in June, the Ironman European Championship will also take place in Frankfurt.
In addition to the almost 70,000 international visitors to Eurobike, thousands of participants and guests of the major triathlon event are also expected in the Rhine-Main region - an advantage for cycling in the region and beyond. Despite global challenges such as surplus goods and liquidity bottlenecks in the bike industry, Eurobike is already showing a strong booking situation seven months before the event, according to the organisers. In 2025, the focus will be on the exhibition segments "Parts and Accessories", "Boutique Brands", "Trendsetter Services" and international suppliers.
>> Once again to read up on or to arouse anticipation: Eurobike 2024: All information and pictures from the bike show in our live blog
Eurobike moves forward - despite challenges
The upcoming Eurobike is fully focussed on innovations, new products and target group-specific activities and themes in order to revolutionise the market, awaken desires and stimulate demand. Power brands and newcomers will be placed in the media spotlight.
Following its highly acclaimed premiere, the "Handmade Area" with customised and small-series manufacturers is enjoying great popularity. In addition, the new "Adventure Area" puts the megatrend of bike and outdoor adventures at the centre of the trade fair. With the "Festival only" option, exhibitors can exclusively address the private audience on the Eurobike weekend - i.e. present their products directly to cyclists.
"Although many industry players are facing considerable challenges, cycling remains in demand as a sport, lifestyle trend and increasingly as a car alternative; Eurobike is driving this development," explains Stefan Reisinger, Managing Director of trade fair organiser fairnamic, optimistically for the coming year. "Our diverse range of products and our presentation for the trade, community, media and politics will bring together the world's most important players in the bike and ecomobility industry at Eurobike 2025."
Something for everyone at Eurobike 2025
The trade visitor days will be accompanied by an extensive conference and networking programme, which will offer numerous opportunities to discuss key topics and visions for the future of the mobility world. Outstanding innovations will once again be honoured with the renowned Eurobike Award.
On 28 and 29 June 2025, a large audience of bike fans is once again expected at the Eurobike Festival on the extensive outdoor exhibition grounds of Messe Frankfurt. The success of the last festival with 33,090 visitors, 2,000 test vehicles and over 50,000 test rides is already reflected in the great interest shown by exhibitors in the demo area, according to the organiser. The diverse range of tests, shows and presentations offers something for all cyclists: from sport to family or everyday mobility to cycling holidays, everything is included.
Maik Schröder
Editor
